Most new innovation leaders assume past experience will prepare them for the politics of corporate innovation. Yet “innovation” is a hot-button issue unlike most others, which brings its own hidden pitfalls and success levers. Small wonder, then, that average tenure of a Chief Innovation Officer is less than 18 months; their staffs fare even worse.
Everyone knows innovation programs need C-Suite support. What’s rarely discussed is what type of exec support matters most. How do you secure the right buy-in from the few critical sponsors? And how important is it to keep the C-Suite alignment strong over time?
Winning these battles rests on understanding the battlefield dynamics. Join us on April 5th for a webinar led by Chris Townsend, CMO at Imaginatik, as we unpack key lessons, including:
• How to create metrics that work in your favor, not against you
• How to convert senior sponsors into allies who give you support and leverage
• How to right-size innovation initiatives to make the best use of your current assets
• How to keep your own private scorecard for the Innovation Journey
Join us for this insightful live webinar today!
